Facebook sees a huge number of users and many businesses make use of this platform to advertise on their products and services. Being used by millions of users, it is sure that Facebook advertisement would reach the target audiences and would get more conversions. All users see Facebook as a huge place for marketers and eventually, Facebook has evolved as one of the best platforms for advertising for B2B and B2C businesses.
Over the past few years, many marketers have been advertising on Facebook platforms to get good results. Social media marketing services in Gurgaon guides you to create many Facebook ads to get more conversions. On using the right Facebook ad tips, you can get more visibility.
As Facebook as millions of users, sending an ad would result in a lot of conversions. The main part of Facebook’s advertising is targeting. Indeed, Facebook has the best ad targeting of any website. This targeting permits you to get specific to what your viewers require and how it reaches them. Based on your advertisement, it would reach potential viewers.
Methods for Targeting Ads on the Facebook Platform
- Custom audiences – This would allow you to target-present customers or leads.
- Location – This would allow you to target customers based on location like city, state, and country.
- Gender – This would allow you to target the audience based on gender, whether male or female.
- Interests – This would allow you to target customers based on their interest like fashion, technology, nature, etc.
- Behaviours – This would allow you to target customers based on past behaviour like when some audience has visited your website.
- Connections – This would allow you to target people who like your page or who have similar connections.
Facebook has Two Ad Types:
- Sponsored Ads – Facebook sponsored ads to appear in the Facebook News Feed directly. Users can view this ad as and when they scroll down the page.
- The Right-Hand Column Ads – Facebook’s right-hand column ad appears in the right part of the Facebook feed. These are small ads but cannot be scrolled like the sponsored posts. Marketers make use of this ad for the purpose of retargeting.
Best ways to Advertise on Facebook
There are several advantages of social media marketing and Facebook marketing is one of the best parts of it. Read further to know the best ways to advertise on Facebook.
i). Narrow your Audience using Facebook Targeting:
While you sell anything online, you must write keeping in mind that you are writing to one person and not a mass of people. This way your advertisement would be more effective. You need to focus the advertisement on one person and their requirements. You need to write a copy that communicates to all possible customers and has different identities. On the Facebook platform, you can narrow down your target audience. For example, you can target only US women who are above 30 years of age and who are interested in fitness and wellness. You can write specific target ads that mainly target only those specific audiences.
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ii). Write Various Facebook Ads for Various People:
This Facebook ad tip also goes about targeting the audience. For your business, your customers would turn to you for many reasons. For example, if you are an apparel store owner, you sell apparel for men, women, and kids along with many other accessories. Many customers will be interested in a few of what you must provide but most would prefer in one area. Women would prefer the products that are designated for women.
iii). Have a Visual Facebook Ad Copy:
Most of the B2B businesses do not have visuals in place. With regards to ad execution, there is a say that would ensure that an image would get attached. This would result in an image that does not get together with the copy. This would represent a good experience for a Facebook user. When the ad copy and the image do not sync up, they would wonder what the ad is targeting on. It would be unlikely that the viewer would click and then your ad might get wasted. So, for every ad, ensure that you place some visual content with it.
iv). Maintain one Call to Action:
For your Facebook advertisement to be successful, you need to have a clear goal. Whether you are trying to sell your product or service, increase brand awareness, etc. Whatever your goal is, you should have a proper call-to-action. Without this, Facebook users would see your ad but would not be sure as to what and where to click. So, for getting more conversions you need to maintain a proper call-to-action so that the users would know as to what to do if they want to convert.
v). Have a Short Facebook Advertisement:
While using Facebook ads, maintain it small. It might be tempting for you to stuff all the information at one go. You need to project all the necessary information to people, so keep it small and get more leads. When your ad is big, people would not watch it fully and might leave it halfway. So, focus on the important points only and project only those on the ad. This way, people would view the ad fully and take the desired action required.
vi). Make use of Simple Language:
One main priority that you need to maintain while you display a Facebook ad is that you need to write it in such a way that it is easy to understand for anyone. For viewers who view your Facebook ad should be able to immediately know what you are offering to the viewers, the way it benefits them, and what is the next step to perform. So, maintain the Facebook ad in the simplest language so that the viewers would get the hang of it. You must also know about Whatsapp marketing strategies in detail.
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vii). Be Honest about Numbers being projected:
In case you are selling any physical product, people would prefer to know its cost. If you are executing a sale, then people would prefer to know what the discount percentage is. So, over here you need to be clear and correct with the numbers being projected. So, target the numbers to the people who are supposed to see the numbers and act accordingly.
viii). Get Some View:
You are working towards the Facebook advertisement and placing it on the Facebook platform to market your brand each day. So, you need to make sure that your Facebook advertisement resonates. For this, you need to go to your Facebook feed and have a look at the ads posted. You can find out which ones make you click, and which ones just scroll away.
ix). Perform Testing on your Ad Copy:
One main method to improve on your Facebook ad copy is to execute them as a test trial and check out its performance. With Facebook, you can spend a small amount of money to try it out. You can ensure copywriting works well through involvement. You can consider executing two ads each using the same image but with dissimilar copy. With this, you can check which one goes well with your target audience. Which version of your ad gets more likes and conversions.
On placing the best ad on your Facebook platform, it would ultimately lead to sales. If you are a marketer, you should ensure that you are placing the right stuff together to create an ad that would project your requirement in the right way always. Also, having a strong copywriting is an important part of a good Facebook ad. So, make use of the above-mentioned tips to create a good Facebook advertisement that would lead to conversions.