Red Robin Apps – Everything You Need To Know

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Red Robin Apps

Just a few touches will get you Red Robin Gourmet Burgers, Steak Fries, Wings, Monster Milkshakes, and more. You can have everything you love about the Yummm® expert in the palm of your hand, thanks to features that are simple to customize and Red Robin Royalty® awards.

Adding goods, changing ingredients, and saving orders for even easier future orders are all made simple by the new ordering process. At any stage of the procedure, you may access and use your Red Robin Royalty awards.

Red Robin Apps – Overview

In order to provide nutrition information to Red Robin customers in the palm of their hands, the restaurant chain just released the first-ever Customizer iPhone app.

With the help of the new iPhone app, customers can now select a menu item, add or remove components, add sides, desserts, and drinks, figure out nutritional information, and store meal ideas for later reference or editing.

The Red Robin Customizer app may assist customers in making eating decisions on the move, whether they are watching their calorie intake or simply want to choose from a broad selection of craveable toppings for their gourmet burger.

The iPhone app has a number of functions, such as:

You can simply build and save meals on your phone, including burgers, sandwiches, salads, wraps, and kid’s meal components.

All menu items are shown on the app as they are served in the restaurant. However, users can add or remove items to suit their tastes.

Customized comparison: enables users to simply add or remove calories by displaying a side-by-side comparison of the original order and the modified order.

The application’s save function enables you to save personalized meals so you can return to your favorite orders frequently.

Red Robin Apps – Perks

Just a few touches will get you Red Robin Gourmet Burgers, Steak Fries, Wings, Monster Milkshakes, and more. You can have everything you love about the Yummm® expert in the palm of your hand, thanks to features that are simple to customize and Red Robin Royalty® awards.

Adding goods, changing ingredients, and saving orders for even easier future orders are all made simple by the new ordering process. At any stage of the procedure, you may access and use your Red Robin Royalty awards.

Not Royal Red Robin? No issue. Sign up for the app to receive enticing benefits like these:

Free birthday burger during the month of your birthday; Free 10th burger or entree; $20 off your sixth visit after visiting five times in the first five weeks; Surprise prizes created just for you; Military and teacher incentives

You now have access to everything you need to enjoy Red Robin, whether you want to pick it up, eat it curbside, or have it delivered.

Red Robin Apps – Customer Strategy

Red Robin believes it is in an excellent position to draw in Americans who are minding their finances as inflation increases and a recession approaches.

It intends to do this by combining value meals with a continuous rotation of more expensive limited-time deals, which will give customers greater financial flexibility.

At the Jefferies Consumer Conference on Monday, CEO Paul Murphy stated, “We’re ready for a softer consumer as we progress through this year.” I genuinely believe that some of Red Robin’s advantages prepare us well for some of the trends we’re observing in the market.

In May, the United States had an 8.6% year-over-year increase in inflation, which fueled concerns about a coming recession. Value menus were created by several full-service restaurants in response to more price-conscious customers.

With a new $10 Gourmet Meal Deal, Red Robin is joining the trend. It is now being tested in a few markets, and Murphy said it would continue to grow over the coming weeks. He withheld the specifics of the meal but did say that it comes with the chain’s renowned endless fries and beverage deal.

According to Murphy, the meal conveys to customers the idea that they can visit Red Robin for dinner for $10.

The 540-unit chain will also keep investing in an LTO program that has continuously been well-liked by visitors. Currently, it offers a Pineapple Upside-Down Cake Milkshake that CFO Lynn Schweinfurth claims is breaking chain records, as well as the Whiskey River Backyard BBQ menu.

Although such products are more costly, the business believes that making them available alongside the $10 value lunch, may help customers better manage their expenditure.

Consumers’ current focus is on choice, according to Murphy. How do they intend to use any extra money they may have?

Over the past year, Red Robin has been cautious about boosting pricing. Pricing increased by 5.4 percent in the first quarter that concluded on April 17, which was less than the 8.7 percent increase at full-service restaurants as a whole for the month.

Instead, the restaurant is attempting to increase check averages by encouraging consumers to purchase additional products, such as 10-inch appetizer pizzas, Murphy said.

Customers tend to spend less at Red Robin than they would at other full-service chains since it continues to be value-driven. According to Schweinfurth, its per-person check averages are comparable to quick casual restaurants.

Consequently, increasing client order is a crucial component of the equation. The restaurant business is relying on its Red Robin Royalty program, which has more than 10.6 million members as of right now, to do that. The chain has been able to provide tailored offers thanks to this technique, which has increased clicks and orders.

The rewards program is “starting to generate frequency for the brand,” according to Murphy. According to Schweinfurth, recent updates to a mobile app and website are also fostering growth in the digital sector.

According to a transcript of an earnings conference from the financial services website Sentieo, Red Robin’s total traffic increased 6.9 percent over the previous year in the first quarter.

Conclusion

Red Robin apps started becoming really popular in 2013. It was time to bring our popular software to a new mobile platform after the original Red Robin Customizer app we created for the iPhone received over 75,000 downloads and several requests to make it available for Android.

With the release of The Customizer for Android, customers can now personalize their meals in an infinite number of ways and view the nutritional facts for what they’ve produced.

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